Ordnance Survey – Great Britain's national mapping agency

Travel Guides go mobile with AA Publishing

28 November 2007

AA Publishing, the publishing division of the Automobile Association, is launching Smart TravelGuide, a new series of interactive travel guides for smartphones – 3G enabled mobile phones that combine extensive functionality with a wealth of information on places to visit, stay, eat and shop alongside superb quality street-level mapping. Not only is all the travel information presented in a clear and logical way with menus and graphics but connecting a GPS receiver will also allow the user to track their movements on a rolling map, plot new routes and log their activities for sharing with friends later.

Additional information and imagery may also be downloaded via the Internet and added into the Smart TravelGuide to further expand the content.

Users can search for places of interest, street locations, hotels and restaurants, which can then be displayed on the mapping. The Smart TravelGuide also includes details of hotel and restaurant ratings, with live web and telephone links so the user may book a table or check facilities in more detail.

Smart TravelGuide London is the first product in the series and features data from the AA’s extensive travel library as well as street by street mapping enabled with Ordnance Survey data.

Smart TravelGuides for a further 12 European cities, plus New York, are planned to be released by spring 2008.

The software comes on a memory card and is priced at £24.99, inc VAT. 

User phone requirements are a Symbian 7 or later, S60 2nd or 3rd edition mobile phone, which includes current models such as Nokia E-series, N-series, 3250, 550 Sport, 5700, 6110,6290, Panasonic X700, X800, and Samsung SGH-720, SGH-730, LG JoY/KS10. Please check http://www.s60.com/life for other supported handsets.

See the AA Publishing product page for details.

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